i think that qrimole asker talking about how sm clusters their releases is a little off the money. they're not so much clustering their releases, as they are just constantly having releases. they've had roughly 2-3 fully promoted comebacks every single month of 2022 and the backlog just happens to be piling up a bit now that we're at the end of the year. their only mildly dead period was the same month aespa did that coachella performance.
noted
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