I'm not really a fan of LinkedIn (its just all bragging). But I would say make sure you put in all of the information LinkedIn ask you to for your profile as it'll bump you up the search algorithm. I imagine the more active on there the more LinkedIn will care about your profile - so get involved in conversations and junk.
It is regarded as a self promoting means when you are looking for a job here, but nothing else beyond that. So I would create it as if you have a public CV.
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