On one hand, I think a lot of natural substances that can remedy or at least help certain diseases are overlooked by the medical industrial complex, which favors pharmaceuticals (just follow the money; also, scientism); I mean consider that it's not even legal to advertise any natural food as curing any disease, whether it does or not, because they're not covered under the FDA. But, on the other hand, there tends to be a lot of quackery in the field of alternative medicine due to its unfortunate fringe status and maybe lack of studies. Also, I think a lot (not all) of alternative medicine, though somewhat effective, is probably less effective than standard medicine, and people can do themselves a disservice (staying sick or dying) by sticking to it exclusively.
The same as on 'alternative facts'. When you find methods of doing good that are not part of the bulk of medicine yet it still is medicine since it does something. Even placebo effects are used by today's medicine. But when you require ghosts and much money and rare ingredients like e.g. earth rays from Siberia then this is neither 'alternative' nor medicine, it's a scam.
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