It is about half of the milk offer in local stores here. The other half is pasturised fresh milk that might last more than 2 weeks and there is an increasing offer of fresh milk that only lasts a week or less that is from biologically fed and cared for cows. And there is of course a vast range of vegan milk based upon almonds, soy, oats and other veggies. I do buy usually the milk of biologically cared for cows. It is more like natural milk that naturally turns into butter and cheese after a couple of days. This region here is famous for cheese and the quality of milk is accordingly very good. But as I often travel I sometimes resort to having a boxed shelf-stable milk too. Though it is less good for coffee, oats or such. Baking is ok. I know I live this as a privileged girl since many people only have white water as milk.