hello!! oh this is a good question…hmm. i think a big part of it is me liking their music, bc that’s usually what gets me looking into a group (for example when i ulted en- i had listened to drunk dazed on repeat for WEEKS before i decided to actually stan) but i think another big part is if i like their friendships/dynamics! there’s always something super fun to me about noticing little interactions or watching how ppl get closer as time goes on! for example, getting into &t was a huge mix of both (LOVE those silly guys, and i also think their discog is full of bangers) so it was a matter of learning them and watching some content and now we’re here!
i also tend to switch ults within a few years or so, but there’s always a place in my heart for former ult groups, and i never have any idea who might be next!!
sorry, i mightve rambled a bit shdjd but i hope that answered your question! 💓