I don't consume much fiction, just a couple of TV shows, adult cartoon sitcoms. In those cases I'm more interested in the characters and funny events. Well, I do also watch movies now and then, which are almost all fiction, including some anime movies, mostly Studio Ghibli ones. For movies I guess it's mostly the story and the characters, and in some cases the action. In movies set in the future or past, the setting is also interesting, maybe even the most interesting thing. If you can count the general mystical qualities of Studio Ghibli films (and maybe other anime?) as lore, then I like the lore too in those cases, a lot.

I've only ever participated in one fandom (or actually just witnessed, never really saying anything), Arianators on Twitter. And it wasn't even because I like Ariana Grande (though I did kind of adore her character on Victorious), for much of the time I was following 1500 of her fans I wasn't even following Ariana Grande. I just needed/wanted some source of uplifting positivity in my life, and I noticed that the Arianators were more generally more positive than any other fandom on Twitter.