Arthur · 4 answers · 12d

Marketing question: why does Apple marketing always work to differentiate themselves from what they call the "industry", when they are part of the "industry"?

Marketing knows two ways: 1. Point out that you are state of the art and a member of the leading pack. 2. Point out that you are NOT a member of any pack and a lone wolf with extra character. Neither 1 or 2 denies that you are a wolf. :)

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