Depends on the person, or maybe the context/situation? Like one lady I knew loved Mountain Dew and those Reese's animal crackers and so I got her some of them when she was going through it...or one time someone was just feeling alone and needed someone to sit with them for a while, or one guy lost his wife and what he really needed was to feel normal again so when he got back from his leave we took him to the pub and stayed out way too late and called in 'sick' the next day like old times