I can kinda see what they are getting at - all of social media has really become about likes or 'the ratio' or whatever and instead of judging a post on the merits of its contents it becomes 'hurhur you got a thousand followers and only 42 likes you suck' I don't really have a dog in the fight so to speak, so my default position is that nobody HAS to use Insta, they can always bail if they don't like it