Hello! Not a stupid question at all. A stretch goal is when you meet so many orders, you get that item for free! Right now, we are 1 order away from 50, and once we hit 50, everyone who orders a physical zine will recieve an upgraded editon with gold foil. Once we hit 75 orders, all eligible orders will get the shaker charm for free, and 100 orders will receive the 3-piece standee for free!! Hope this helps and thank you for the support!