Because I made it, at least the frontend part of it! (most of that process is explained in @nilsding's answer)

Generally, I really like the idea of social Q/A sites. It actually was my first form of major social media (I used Formspring before actively using Twitter). So even if there's some people that can spout quite horrible things, I can't help but liking the concept and the people around here!

Over time, most of the bigger sites either died down, or completely changed in their direction of what service they provided, which prompted us to make this, which is probably the closest version of a Formspring-clone to find, so much so we are calling it "Smiles" instead of Likes, the OGs will remember!