Without delving too deep into the weeds of it: marketing demographics are fake and made up.

Slightly more into the weeds:
I really don't want to shoot my mouth off about this, because (A) this is a very big subject that starts a lot of fights, and (B) I am a man and therefore my opinion is only worth so much in the conversation, and (C) I can only talk about a short paragraph in a single interview for this question.

But if you take Paralive in the context the other franchises owned by Gcrest? My takeaway from that interview isn't "it isn't a joseimuke franchise", it's "it's joseimuke but it's meant to appeal to other people too"... which probably means, in essence, they're not specifically targeting the women who are into otome games audience. There's no romance.

And to be clear: there is a profound problem in the association of "for women" with "features m/f romance". The idea that things for women, if they are enjoyed by non-women, are somehow suddenly not still for women at the end of the day, is pervasive and bad. But also oh my god I don't want to get into it.

If it walks like a duck, quacks like a duck, has waterproof feathers like a duck, paddles like a duck, and lays duck eggs, and gets featured regularly in magazines and stores that exclusively promote ducks? It's a duck, even if it's meant to appeal to people who aren't just hardcore duck enthusiasts.

(Prince of Tennis and Yowamushi Pedal are shonen on paper, but it's not men that made their stageplays full of flamboyant singing men successful.)