The biggest factor is whether Owen and/or Mithra are in the event, since we like to translate for our favorites.

Otherwise, it's loosey goosey, but first we read the event, and if we like it, we talk about potentially adding it to the to-do list. In particular, we look for pain points that'd make the event less fun to work on, like pacing problems, or obnoxious or boring NPCs. One or two annoyances is whatever, but too many hurdles is a motivation killer. Otherwise, we like to look at whether there's "new" info or just something rarely seen, like Guren will have some Tiletta details, and the Lavender event had Faust doing his best to channel his dashing revolutionary self.

For cards, it's just what we've read recently ourselves. No real rhyme or reason.