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Kate Matsuda · 4 answers · 1y

Ads starting like this." YOU won't believe th..." They are right I didn't believe it and cut it off. Ads starting like:" You must..!" Nope. I do not. Is the art of advertising now a sewage of language aimed at the silly? Has never been better, eh?

Yeah they teach this kinda stuff to MBAs - or hell, even just in a first year writing class - your opening sentence is to grab attention - whether it's true or not is secondary it seems

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