My impression of it is that it was a popular incel/MGTOW (or whatever else socially inept misogynists self-identify as) pejorative that traveled through the lexicon in the same way the word "friendzone" did. It was so notoriously stupid to people who weren't severely deluded that it was co-opted and used exclusively as a satirical joke. Eventually, it began to pop up non-ironically but with various amendments to its meaning that supposedly made it less misogynistic (questionable).