Good one. Once in a philosophy room someone said he was falling in love with some woman, and I said, don't fall in love, rise in love! And he said thanks.
Obviously, rising in love is better. Rising connotes freedom, upliftment, etc. And of course, people rise when they "fall in love" anyway, "falling in love" is, after all, a figure of speech, but there could be some truth in that unconscious choice of words. Maybe people do indeed typically fall in the sense of being out of control, sinking into a denser medium, etc. It reminds me of the lyrics of Johnny Cash's song 'Ring of Fire'. I think visualizing "falling in love" as "rising in love" might make it a bit more conscious, uplifting a process.